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Apple sold 211 million iPhones in fiscal 2016 *alone*. That's one year of iPhone sales destroys 7 years combined of the best selling Nintendo system (DS), or any Sony system.

That's more than any video game system ever.

There's nothing in the game industry that's an iPhone. If you're going to say "flagship product" ok, but lets not get it twisted, iPhone is in a completely different stratosphere from anything game system related.