Yawn, dorky religons.
Anyways, looks like that so called "slump" is over. IT is on track to massively overperform expectations and a monstrous $100+ million opening weekend:
http://deadline.com/2017/09/stephen-king-it-home-again-box-office-1202163667/
"The strength of the Stephen King brand just proved itself as the R-rated It‘s Thursday showings delightfully horrified crowds, grabbing hold of $13.5M in previews that began at 7 PM. That means it nabbed the largest horror pre-show gross ever, the largest R-rated preview as well as the largest Sept. preview and the biggest ever for a movie based on a a Stephen King book. And no surprise as it was in 3,500 theaters which is basically the same number of theaters Deadpool had for its full weekend release. Deadpool’s preview theaters numbered 2,975."
Could be looking at the biggest September opening of all time.
People want to go to the movies, it was just a matter of a movie coming out that people wanted to see.
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