Nintendo: We never expected the Switch to sell this much

[Soundwave]

Miyamotoo said:

Soundwave said:

In that case they might be stoking artificial shortages to some degree. 

NAND flash is not some magically rare component,  it's in literally billions of devices, Nintendo's orders of 20 million year even are nothing in the grand scheme of production for such parts. 

There were almost 1.5 billion (B as in billion) smartphones shipped last year, virtually all of them have NAND flash. 

Its not so easy, we had infos that are shortages of NAND memory on market, its not same thing that Nintendo made up, we have those infos way before this article, and that big companies like Apple of course are being prioritizing.

http://searchsolidstatestorage.techtarget.com/opinion/Why-the-NAND-flash-shortage-exists-and-what-to-do-about-it

https://www.kitguru.net/components/matthew-wilson/dram-and-nand-supply-shortage-expected-to-last-until-2018/

https://www.allaboutcircuits.com/news/taking-apart-the-global-nand-memory-shortage/

http://www.semiconductorstore.com/blog/2017/Huge-Demand-of-NAND-and-SSD-Creates-Worldwide-Shortage/2388

https://9to5mac.com/2017/06/21/iphone-8-ram-flash-storage-chips/

http://www.idownloadblog.com/2017/07/06/iphone-8-3d-nand-flash-chip-shortages/

The quantities Nintendo needs are small potaotes, game machines don't sell that much (hate it break it to you VGChartz) in the grand scheme of things. 5-6 million more Nintendo Switches for the fiscal year is a piddly little amount of NAND orders, you have 1.5 billion phones alone (this doesn't even count tablets) that will ship this year with NAND flash. 

Cheap little no-name Chinese companies are shipping 5-10 million phones a quarter with NAND flash, an international brand like Nintendo not even being to get 4 million NAND units/quarter is really absurd.