Japanese losing interest in Switch due to shortage.

[Aeolus451]

Mnementh said:

Aeolus451 said:

(1) The fact that they turned digital DLC (unlimited supply) into collectable figurines that have a very limited supply is proof enough that they use scarcity marketing to sell their products. The whole point of it is to create a craze or strong demand by making a product seem more scarce to the consumer. The trick to it is controlled scarcity.

(2) Nintendo will likely sell all of the NS stock they're withholding throughout the year during the holidays/black friday. It will get people more hungry for it by teasing them throughout the year. They don't lose any sells because anyone who really wants it will buy it whenever they can and those resellers will buy any stock they can to resell. Some people might get mad at the shortages but they'll still buy it sooner or later if they were looking for one in the first place.

(3) It's a win win for nintendo. You and some of other blind ones are attributing a negative tone like "nintendo is evil" or "nintendo is being greedy" to my posts about this when there's no tone of that sort to my posts. If i'm anything I'm saying that nintendo is being smart by doing this. 

(4) Logical thinking isn't my strong suit, huh? Got any more jabs for me? You guys get so emotional over this shit.

(1) Sure. The idea that combining DLC and collectible figurines might get some interest never occured to them, they all sat together and thought about ways to make DLC scarce. And for the same reason they put the major DLC behind amiibo, while keeping unimportant stuff just as DLC. As new racetracks and cars for Mario Kart are surely unimportant and can be sold digitally, while the highly important Mii-costumes have to be locked behind amiibo.

And again, make it scarce, so they can sell less of them, because that is great business, amirite?

(2) So you think, Switch will be in stock more than demand at the holidays? We'll see.

And losing all the sales throughout the year the customers sure will all come.

(3) Losing a lot of sales at all times (because I assure you it will not be readily in stock at the holidays) surely is a win-win for Nintendo. Because, they wouldn't know what to do with all the money, if they sold more. So it is better to restrict sales.

(4) Look at 1-3 and that the reasoning is made hilarously with business for Nintendo, well ...

 

And Nintendo does bad. They're conservative till it hurts. That's was what let them made overly conservative orders to manufacturers in the first place. They feared sitting on unsold stock. Now they struggle to meet demand. That's stupid of Nintendo. As they produce only video game systems and games, they also can't just rearrange a production line for another product that isn't going so hot (like Sony as general electornics company can). Getting new production lines short term is difficult. That's purely on Nintendo and they losing sales and profit over this stupidity.

Does Nintendo have sales for limited periods of time? Does it have limited edition/run products? Yes and yes? That's scarcity marketing. 

Amiibo is also scarcity marketing in a variety of different ways. They do took digital DLC that has unlimited supply and turned it into a bunch of different collectable figurines that have a very limited supply. Because it now has a limited supply and collectable, there's more demand for it then there would have been if it was just digital dlc. By your dense logic, they shouldn't have created amiibos or that they shouldn't have sold so well because "again, make it scarce, so they can sell less of them, because that is great business, amirite?".

I'll try to explain this concept in a different way because you're confused on how it works. I'm gonna use the following parts as an example, I'm not quoting actual hard numbers. It's an example. Can we both agree that nintendo's goal is to sell all of their stock and make people want more? Okay good.

Let's say that nintendo can produce 5 million switches per month and that's their max production ability. I'm saying that they're taking 2 million switches from each month to store in a warehouse to create a "shortage" while the 3 million from each month sell out. They do this all year til black friday and the holidays. Because there's a shortage, there's more desire from consumers to obtain the product. This is when they unleash all of their stored switches into the market and they sell out. They don't lose any sales. They sold everything and there's alot more hype for the product because it's harder to get. Plus, the sold out headlines make investors happy.