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Hiku said:
palou said:

A 350k difference in digital sales is a bit much, don't you think? It isn't like there are any stock issues for the game, or that it's a smaller title where people don't mind not having a physical copy.

Yeah, the latest difference according to Media Create is 331k, so that would be about 25% digital. And it would need to be more as well, since there are digital sales on 3DS too.
I've heard about games being 30%~digital in the west but not sure about Japan.
He did say this in context of reaching sales expectations, and those are to my knowledge usually (always?) presented in terms of units sold, as the calculations based on revenue are made internally, and don't mean much to us who don't know the costs of logistics, retailers cut, etc, so the sales targets are translated into units sold.

Does anyone know if any Japanese game has had a 30%~ digital attach rate?

It's certainly possible in Japan. They do seem to buy plenty digital. I don't know why it would be any different than in the west.

http://gamrconnect.vgchartz.com/thread.php?id=230732

http://gamrconnect.vgchartz.com/thread.php?id=230138



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