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newwil7l said:
Aeolus451 said:

Nintendo focuses on children and young teenagers while the rest of the big 3/ third party game devs focus on teenagers and adults. So you could word it as "nintendo games have a much wider demographic than any other and beyond that gamers take up on a majority of the gaming market" and you wouldn't be wrong.  

Pokemon is in a league of it's own with brand recognition and more importantly, people wanting to buy products in relation to it in comparison to the rest of nintendo's staple of games. It is the only IP nintendo has that has reach outside of the gaming market. Just the shows ensure kids everywhere know of it and like it. Zelda might be the closest to it though.  

You have to be joking. Mario is a far more recognizable brand worldwide than Pokemon (although Pokemon is much more lucrative) and it has been restricted to gaming since the mid 90s when Nintendo got more conservative with their IPs. It is definitely changing now with the future theme parks and rumored Nickelodeon show.

 

The anime isn't that popular anymore and you are really overestimating the exposure a cartoon will have especially when kids are less and less reluctant to watch TV these days. And are you seriously insane? How can you think Zelda is next in line? Nintendo has enough with Mario and Pokemon to get enough kids to buy into the Switch with their brand alone through gaming. They don't need outside exposure.

Mario could be argued that it as well known as pokemon but do people really care about it outside of gaming? No. A lot of people know of the beatles but do they listen to it or buy anything related to them? A few do but the mass majority of people don't care. Mario is like the beatles in that sense outside of gaming.  Pokemon is in a league of it's own in terms of brand awareness, the range of products that are attached to it and it's reach. Just look at how popular pokemon go is.