M&S at Olympics helping SMG sales in Others?

[Kasz216]

I doubt it. I think most people know Mario.

Even non-gamers.

The only character i can picture being more nameable is Lara Croft... thanks to Angelina Jolie mostly, well it and the huge blitz the tomb raider games have had.

People might recognize Master Chief, but i bet nobody would know who the heck he was.