M&S at Olympics helping SMG sales in Others?

[TWRoO]

Faxanadu said:

tabsina said:
"that originally might not have been introduced to the video game character Mario"

that would be odd in itself

If you think Blue Ocean strategy, then it is not odd. I think they might have heard the name. Just never played a game.

 True, my mum knows who Mario is but had no idea who any other characters were (I got some free fridge magnets from a magazine and asked her to name the characters of Mario, Sonic, Link, Fox, Samus and a few others)

The only other game character she might know is Lara Croft, but before the films I doubt she would have.