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Shikamo said:
Teeqoz said:

Are you for real? It's the launch week. There are almost no games that gets a full 7 days in its first week, but we still call it first week. This is literally how it is for every single game.

Like I said "it's a famitsu data week and not splatoon 2 first week", Because of this mediacreate, famitsu and dengeki put more information as the date of the week ex: July 17th - 23rd 2017A title with more details don't hurt nobody. ;)

That is what is commonly referred to as "First week" in terms of video game sales. The title is good. If this had only been data for one or two days, and not up until the end of the week then it would have made sense to specify, but the report covers the full week. Like most games, Splatoon didn't launch at the exact beginning of the week, but that goes for nearly all games. We still just call it "first week" so I don't see the issue.