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palou said:
EricHiggin said:

You mean like the large sponser companies that are throwing their weight around by making sure anyone who dares side with the Conservatives is let go and made an example of?  You would have a point there. Why those stations don't go out an find Conservative minded sponsers for those shows then? 

Perhaps because they can't, at the same time, pander to both conservatives and liberals, and choose the latter since they don't want to take the risk of abandonning the audience they already have?

If CNN would start praising Trump from one day to another, they would lose their current base, and would have to battle fox for their already established audience. 

Taking the middle ground is a guaranteed disaster, as liberals would prefer MSNBC and conservatives would prefer FOX.

Staying consistent in the message they send is essential to all corporate news organizations, not because they care about the message, but because they need it, as a buisness.

Maybe they can't. Maybe they think they can't. For a long time, most stations leaned one way or the other slightly, but most were closer to center. Over the past decade, the left leaning stations have gone futher left, and the right futher right. So staying closer to center is possible. However, with the hole they have dug themselves now, trying to go center could potentially lead to even lower veiwership. I still think it could be done, it would just be alot of work and some extra risk that maybe they would rather not do/chance.



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