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MartinD said:

True.

for me as a customer, I need something to convince me to choose between ps4 and x1.

i loved my 360 and was sure to buy x1. a very good friend of mine and me, we buy the same system, played dark souls together online, exchanged games... and then the presentation: BOOM.

all you need for the living room? used games lock? kinect a must?

WTF

so my friend and me switched sides and both bought a ps4.

ok this was years ago, now, i am a consumer who already has a system of this gen, and i need a reason to buy another. hmm, kinect (i never tried it on 360 in my life and i never cared), i never watch tv as such, cancelled my netflix abo, more into blurays with good sound system, any exclusive games so i buy a x1?

well, this switch thing costs only 300 bucks and mario looks promising, and it's time for me to play another zelda, and there are even talks about monster hunter  

yes, microsoft, quick question: Why sould i buy an x1? tell me. a new console for lets say 3 exclusives Which may interest me? anything else? what is left of the living room machine? i think, i am happy they didn't fool me back then, because i am sure some services are abandonned by now. like the dead kinect.

no no, i buy the switch, amazon got new machines in abt. 2 weeks

NiN is smart to go the Switch route. It allows them to be innovative and different enough that they can be someone's sole or second console. This makes it really tough for MS since they are basically competing directly with PS, but losing badly, head to head. I really don't know if they had kept the media box push going but dropped the DRM, AOL, price, etc, whether or not they would have faired better or worse as the gen went on, and now that Switch is here. If MS learns their lesson, "next gen" will be quite interesting in terms of sales.