It would really depend on how quickly new games are added to the service. In order for a service like that to be attractive in gaming, you'd have to make sure that hot new releases are on there day 1, because nobody wants to wait months or something to jump into their most anticipated titles of the year. That goes especially for online heavy games, where people would feel they're missing out to their friends who bought the game the old fashion way and are already enjoying it, plus getting a leg up on them in progression.
The problem is, how do you convince publishers to sign up for that? Can the appeal of getting a certain percentage cut of the program year round, all the time, outweigh or offset the money they see from front loaded preorder business on their blockbuster titles? If not, would they adjust for this by implementing more microtransactions, or splitting up regular retail titles into smaller, cheaper packages, that don't come together to form the whole game until sometime after the initial release?
And if the service is intended simply for past games, not new ones, then I suppose it's nice, but you're only ever pitching to a fairly small market of player, because chances are most people already own, or otherwise played most of the games they were interested in back then. Unless they got a brand new system and the games in question are exclusive, which is again an even smaller pool of potential customers.
So.....idk. In theory, I'm down for a huge, Netflix style, gaming streaming service, and would pay somewhere between 10-20 bucks a month for it....but you'd really have to nail it, and in today's market, I'm not exactly sure how it would work.
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