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Odyssey will definitedly sell over 10 million - Mario appeals to a far wider audience than Zelda and Splatoon. I'll go ahead and say there's a good chance this will be the best lifetime seller of the Switch. (Depending on what the new Pokemon looks like)

Zelda doesn't usually do over 10 million, but Breath of the Wild has a chance due to the excellent reviews it has. Splatoon 2 will definitedly do better than the previous installment, but I will be surprised if it sells over 10 million games.

Let's remember that the typical Nintendo best sellers who sell over 15 million units are usually in the mario family (mario kart, galaxy, etc) and Pokemon.