What was the purpose of the Rabbids collab?

[HoloDust]

Alby_da_Wolf said:

Mystro-Sama said:

I can't see minions in a proper game that isn't a movie tie in or has a shit budget.

Probably, but I was just meaning better characters in the sense of less annoying.   

I think Minions are better for cinema. But I think Rabbids with their destructive and almost diabolic nature are good counterpart to (mostly) goody-goody nature of Nintendo's ensemble.