I think XB just doesn't get it at all, or just lacks experience in terms of what customers want. As for are they trying? More than you know. Just take a look at these two vids of YouTube premiering the XB1S and the XB1X one year apart. Take a good look at what the XB designer on the left is wearing. His blazer/jacket is fairly similar and is white (on black t) for the One S and black (on black t) for the One X. They are using subliminal messaging to sell their product.
They haven't given up.
XB1S - https://www.youtube.com/watch?v=QqFFa4WFYBg
XB1X - https://www.youtube.com/watch?v=PmWIwCld2pA
PS1 - ! - We must build a console that can alert our enemies.
PS2 - @- We must build a console that offers online living room gaming.
PS3 - #- We must build a console that’s powerful, social, costs and does everything.
PS4 - $- We must build a console that’s affordable, charges for services, and pumps out exclusives.
PRO -%-We must build a console that's VR ready, checkerboard upscales, and sells but a fraction of the money printer.
PS5 - ^ -We must build a console that’s a generational cross product, with RT lighting, and price hiking.
PRO -&- We must build a console that Super Res upscales and continues the cost increases.
