So many things. Apart from the marketting, brand name, throwing everything your predecessor worked on down the drain and a lack of interesting games at launch, it just seemed to me that the Wii U lacked identity.
Nintendoland tried to show the uniqueness of the Wii U gamepad yet no game really capitalised on it. There wasn't any vision in it, just simply an idea they hoped would catch on. The games that sold well (MK8, Smash, Mario, Splatoon) were released later in the lifecycle, and the gamepad absolutely added nothing to the experience. On the other hand the Wii motes were integral in core franchises like Zelda, Mario and MK on the Wii. You could tell from year 1 that it became an afterthought.
Ultimately the Wii U had so much going against it, and it dug a hole too deep to get out of. Yet in a way it inspired the Switch and for Nintendo it might've been the stepping stone they needed.
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