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Price, power, name, and generally failing to capture people's interest. The core audience didn't care about it because of its weak performance-price ratio, and it didn't appeal to more casual gamers because of its confusing name and because it simply didn't have the cool factor Wii had (thanks to its control scheme and marketing, mostly). It was basically an underpowered home console with a ridiculously expensive controller with a largely useless screen in it. If I had to guess, it didn't seem cool to casual gamers, and I can't blame them. The controller is almost the definition of 'not cool'.