NBA 2K18 launches for Switch on September 19 alongside other versions, Shaq Cover

[PAOerfulone]

A better question would be when has he NOT been popular?
The guy is involved in just about every entertainment media there is. Besides video games, he's been in movies, had his own TV shows, recorded his own rap albums, and a bunch of other things. 
All of that comes naturally when you're one of the most dominant players in the history of the game and arguably the greatest Center of all-time.