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Soundwave said:

It's also a product of marketing. Look at Nintendo's marketing for Switch:

Also look at where Nintendo is marketing -- the NFL Superbowl, college basketball Final Four, before R-rated movies like Logan, getting someone like John Cena, etc. etc. etc. All this paid off big time for Nintendo. 

It makes a big difference when you don't market your product like a child's toy. 

Exactly. They recruiting Cenation!