Switch has second biggest hardware launch since NPD began tracking sales in 1995

[Soundwave]

zorg1000 said:

Soundwave said:

I think that kinda shows the Switch is its own thing and it's being driven by its own demographics, not those of the Wii/DS era. 

81% of Switch owners not bothering with 1,2 Switch even with little competetion from anything else and Zelda having an attach rate over 100% says a lot. 

ya the low attach rate along with the system selling out kinda shows that the majority of launch owners didn't want it so bundling it wouldn't have done anything.

I think it's good that Nintendo get the message early this gen that it's definitely not the Wii/DS type audience, but that's OK. You can have success with other audiences, and that's exactly what Switch is doing. 

Marketing during the Super Bowl, NCAA Basketball Finals in a sophisticated way and have a big time core game like Zelda can sell systems too.