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ArchangelMadzz said:
curl-6 said:

They're not stupid, they'll have looked into the possibility numerous times over the years. The reason they keep making the same decision, not to, is because that's the choice that benefits them.

The reason they haven't is because Nintendo has a rich history of being the leader in gaming hardware. Innovating and bringing new ideas in how to play games and they are proud of that and don't want to let that go as it is part of their identity. 

If going third party promised untold riches, I can't see a business continue to place pride ahead of such riches for decades. Surely at some point the desire for profit would win out.