Soundwave on 13 April 2017
| Kuksenkov said: The fact that Zelda and Switch managed these numbers during MARCH is most impressive. Imagine what the numbers could be had the console been released in November.... |
It isn't really that different initally when you market to *adults* and make your system towards them.
Nintendo marketed during the NFL Superbowl, which was big. They used commercials that were relatively cool and aimed at that audience.
That audience, they're adults, they don't need mommy and daddy to buy them a system for Christmas, they have their own money. All you need to do is excite them, and Zelda: BotW did that. That's all you need. Those people can buy anything, doesn't matter if it's March or April or December. That's the bonus of being able to get into that audience.
