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Miyamotoo said:
 

NES Mini had great value for just $60. Thats price of one AAA game, and Nintendo is charging $5 for one NES game (so 30x$5 is $150), but with NES Mini you had 30 games and hardware for just $60. They will also most likly charging $5 for one NES game on Switch VC also.

In any case, NES Mini was more used like marketing tool.

More like they had fuck all for the holidays, so they made the NES Mini.