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Bigger "hit" is also kind of a subjective term. Switch could have a longer life span than the Wii sure ... the Wii had a much more fad-ish nature to its success, as such, when it dropped off ... it dropped off like a rock.

We don't know yet exactly how Nintendo intends to iterate or expand the Switch brand.

Normally people expect it to work like this ... you start at $300 ... drop to $250 .... have a redesign .... drop again ... redesign cosmetically .... $199.99 ... after 5-6 years you replace Switch with a "successor" and you start again at "0".

Well Switch already has broken several hardware rules, there's no guarantee it has to adhere to the above either.

It may well work more like this

$300 - Fixed price point. What happens is eventually the current model Switch will price down to $200-$250 to introduce a cheaper price tier, but the $300 price point remains, replaced every say 18-24 months by a new higher end model. So you just keep cycling in new models as time goes on rather than having a hard "generation end" (IE: Tegra X2 Switch, Tegra X3 Switch, etc. etc. etc.).

This approach I think would be appealing to Nintendo especially in the era of one hardware product line, it's more akin to what tablets use.

In that case, given enough time (7-9 years), provided the system is reasonably popular, could they reach a 100 million .... yeah maybe. In theory.