pokoko said:
I would agree with that. When you have a global approach to selling your product then I think it's more logical to spread out your releases. We're also talking about a period with price cuts and sales such as Black Friday. That means we're probably dealing with the lowest margins of the year. My own belief is that sales during the holiday season will mostly take care of themselves. Building a lead the rest of the year against substantially less competition is a good way to gather momentum. I've managed seasonal businesses before. Customers are going to come during your busy periods no matter what. I was more concerned with running promotions and generating exposure during the slow periods. That's not the same thing as consoles, of course, but I think keeping a steady stream of positive mind-share is important for a brand. |
A lot like the Switch.
With positive feedback, people will slowly get more interested.
Solid thinking, but unfortunately it's easier said than done
