56% of For Honors Sales Are Digital(NPD)

[hudsoniscool]

Shadow1980 said:

It's a relatively niche title that's online-only and probably also has a good chunk of its sales on PC that were tracked by NPD. I wouldn't immediately assume that it's a representative example of modern AAA software sales trends.

jason1637 said:

Yeah last we heard in October NPD BF1 and Gears 4 had up to 35% digital sales and that was the highest.

Gears 4 was also bundled with certain XBO SKUs, to the count of around 90k units. It sold 415k at retail, so for physical+bundles it was ~82% physical. If we assume 65% physical overall, that means it sold ~638k total, which would mean about 133k digital excluding bundles. That would place the digital-physical ratio excluding bundled copies at 76% physical/24% digital. Still higher than average.

Activision said overwatch and destiny are in the low 30's, new cod at 25. That was last year so it's only gunna rise from there. Digital market share is at least 25%. By the end of the year about 30%.