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Johnw1104 said:
We really should just be grateful that we have physical options, as lord knows all three major console companies have been trying to ease us into digital only for ages now. With a physical release you can own it forever, sell it if you get bored, and buy a cheap used copy later on in the future; digital's price is not subject to supply and demand, can't be resold or collected, and occupy ever increasing amounts of hard drive space as devs seem to become less concerned with optimizing their games and routinely release patches ~33% the size of their original games.

Of course digital prices are also subject to supply and demand. Otherwise we wouldn't see any sales with 20%, 40%, 50%,  60%... discounts.

All digital stores offer these temporary discounts to reach buyer groups that don't buy game X until it is priced Y $/€/£ or less. Every title is in competition with many other games on the same platform, both with the digital catalogue and with the retail offers.