Why doesn't Sony promote trade ins for the Pro?

[KBG29]

With todays announcement of PS4 titles coming to PC, it appears Sony has lost interest in the hardware business, and instead wants to go into the server based service industry. So I would not be surprised if they severely cut back efforts in the hardware space. Why try to get people to buy new hardware when you can just bring your software to them, on one of the many pieces of hardware they already own?

The way they have been suffocating PSVR and Pro supplies makes this look even more likely. This is right in line with what they did with Vita when they decided to kill it off in favor of Xperia.

I would assume that the board has looked at the profit in the PlayStation division, and see that a major percentage is coming from PS Store, PS Vue, PS Now, and PS Video, and they have instructed Kaz to slowly move away from hardware, and focus souly on the services.

I could be wrong, and I hope I am wrong, but I have seen Sony do this to many times in the last 20 years. It has never turned out good. It is like they are ashamed to be the company that built there brand around gaming, so any time they start to succeed they quickly kill progression, and try to do things in a more traditionally respectable manner. If they do it again, it may be the last time, because they may not be able to recover if they put the final nail in the PlayStation coffin.


In simpler terms, I think Sony is not pushing Pro, because they have lost interest in hardware. Not from Kaz Hirai, Andrew House, or Shawn Layden, but from the board that makes the decisions, since this flies right in the face of what Kaz, Shawn, and Andrew where saying 6 months ago. I think the powers that be have instructed them to drop hardware focus and turn PlayStation into a service.