EA is a big enough company to have people who really understand the Wii, and also people who really don't.
Look at Boom Blox. It's a nearly perfect example of a game made for everybody. Yet the Russell Arons of EA's casual gaming division thinks they should only target 12 year olds. So blinkered.
Peter Moore, heading EA's sports division, sees no reason to pigeonhole sport titles by targeting a single demographic, because sports themselves don't target a particular demographic. Sure, sports might pull more truck with the male population, but it strikes all age categories, and women's interest in sport is ever increasing. No sensible sports promoter is going to drive any of them away. Same goes for video games.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
