The price of the Switch would have been just fine in 2012-2013 if it was launching alongside the PS4 and Xbox One at their launch prices. But it isn't. It's launching against systems that are 3 years old, have seen multiple price cuts, and are now cheaper than the launch price of the Switch. No one cares about what the PS4 and X1 prices were three years ago. They only care about PS4 and X1 prices now.
Now you might be asking why this is relevant. That's because a prospective Switch buyer is going to go into a store and is going to be choosing between the PS4, the XB1, That's a fact. The problem is now, is that in almost every way the Switch is more expensive than the Xbox One and PS4, especially when you consider there are hundreds of great games out for those systems that can easily be had for less than $20. When a prospective buyer can buy a PS4, an extra controller, and 4-5 games for the price of a Switch, a pro controller, and Zelda, that becomes a hard sell.







