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I think it would have serve their cause better as a pack-in title with the console. I don't know how many people will be compelled to find the time and opportunity to try it somewhere, or roll the dice on actually buying it without trying it. People are largely followers though, and if it manages to gain some momentum, it could start to drive interest and sales. I don't expect it to have the appeal or success of Wii Sports. I'm not sure that many games could.