Kimishima expects Switch sales to reach Wii levels

[Louie]

Normchacho said:

spemanig said:

I still think it, as a unified platform, has the potential to do double that.

I still don't get how people think this is absurd. They've literally done it before already.

To who? The Wii sold to old people and kids on the back of a nearly dead gimmick, and the handheld market has collapsed.

It sold to people on the back of the theory of disruptive technology, one of the most well-researched and scientifically backed up business theories of all time, with a sample size of 300,000 companies across thousands of industries. It's also the theory that made Apple successful under Steve Jobs and Jobs called "The Innovator's Dilemma" (the original  book on disruptive innovation) "the most influential book I have read in my life."

The Wii's success was not a fluke, not a surprise, not based on a gimmick. Nintendo talked nonstop about disruptive innovation before the Wii launched. They shoved it into our faces. But hardcore gamers chose to ignore all of this and, because they didn't understand what was going on, decided the Wii success was due to luck.