Super Mario Run Reaches 78 Million Downloads, 5% Have Paid

[potato_hamster]

JRPGfan said:

potato_hamster said:

How much did the game cost to make and market? How much of that 40 million does Nintendo get?

40 million of revenue doesn't mean the game was profitable to make, and even if it did make a profit, it might not have made a profit significant enough for it to be labelled a success.

Im guessing nintendo spent little to nothing on marketing.

However Apple probably took half of that 40m revenue they made off it.

So 20m for Nintendo, and then production costs + marketing.

Its still a pretty good profit, for something that likely didnt take much work to make.

Are people still oblvious as to what companies spend on marketing? There was a national super mario run tv ad campaign. That alone easily cost tens of millions of dollars.