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I think Holiday 2017 is key to them for achieving the goal of getting at least 90% of those shipments sold in 2017. I think they can easily manage this if they play there cards right which they've been able to do in the past. Though as long as it gets Pokémon this year then... they might need more than 10 million if their 3 biggest and best selling IP's are getting major main series releases all in just the first 9 months of this systems release.