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vivster said:
potato_hamster said:

It costs $300, it doesn't have a pack in game, has paid online, and an extra controller costs $80. That doesn't sound like it targets casuals to me.

Casuals play games on devices that are twice as expensive. Price is nothing.

Most of which are smart phones where it costs them $0 up front, and the price is rolled into their smart phone's contract. Price is everything.