Nintendo Switch ads already in stores

[Soundwave]

bunchanumbers said:

Soundwave said:

For marketing reasons, and that they want to sell $60 games on it. 

For the actual market, it is basically a system for a person who likes either Nintendo franchises greatly or likes to play on the go. 

It's not a competitor directly to the PS4/XB1 anymore than 3DS was. 

According to Nintendo it is on par to PS4 and Xbox One. They are labeling it in that direct market.

Should be noted Nintendo Japan does not refer to the system as a home console, only the foreign divisions do. 

Taking Nintendo's PR literally is often counter productive it would be like saying the Nintendo DS is not a successor to the GBA because Nintendo chose to call it a "third pillar".