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LurkerJ on 11 December 2016
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bdbdbd said:

LurkerJ said:

"The growth of our services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices"  This is Cook's statement, he said that in January 2016.

"An active device is a device that has engaged with Apple services over the past 90 days" another quote from the same keynote. Apple services include the App store and iCloud.

The point remains, no matter how you slice the numbers, you end up with a very large addressable install base. Not to mention, Apple has been aggressively promoting the game on the App store. No other App has enjoyed such exposure on the App store, that says a lot giving the game isn't released yet!

I'm not arguing here about if a userbase (or the non-pirating one) wouldn't be big, just that the percentage seem so high there's likely some sort of spin in it. Of course, three months is a timeframe you don't need to have a device in daily, weekly or even in monthly use, and knowing Apple, it's more likely that it's the number of devices (ever) linked to Apple accounts that visited Icloud or app store in the last three months.

Well, the statement is very clear. Connected to an Apple server during the 90 days that preceded the statement. What's their to spin? Yes, it USUALLY doesn't mean that these devices are active on the daily basis but we are talking about mostly iPhones here, can anyone live without checking their phone every 5 minutes these days?  How do other companies report their active userbases? I think it's great Apple defined what "Active" means, you don't always get a definition.

I also don't understand why they would spin to the degree you are implying they had, which again, they didn't, their statement is very clear and sounds spin-free to me. Active or not, Apple makes most 90% or more of its porfits the moment they sell you the device. It doesn't matter if you don't use it after that. Unlike other OS'es that benefit from an active userbase to constantly mine their data and sell it to advertisers.