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LurkerJ on 11 December 2016
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bdbdbd said:
LurkerJ said:

Let's go with a more meaningful statement:

"The growth of our services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices,"

This was reported by Apple in January 2016. The number included Macs, Watches, iPads and iPhones.

I'll be generous and say Macs and Watchs amount to 200-300 millions active devices (they really don't). That means there were 700-800 millions ACTIVE iOS devices in January 2016.

By the end of 2016 Apple will have sold around 200 million in 2016, add that to the number of active devices number we got in January, and you will have around 900 millions active iOS devices. It can be a billion active iOS devices but let's go with the lower estimates. I am not gonna even bother and include the iPad sales.

Weeks after iOS 10 release, 60% of the userbase upgraded to it. The number NOW is naturally higher because iOS 10 was released months ago and every iPhone 7 sold ships with iOS 10 pre-installed. Why is iOS 10 important in this discusion? because there is no jailbreak for it, no jailbreak = no piracy. One can safely assume that 60-70% of the active install base are using iOS 10 and don't have the option to pirate in the first place.

I did a quick search and found some figures from a Cook keynote a little over a year ago, that Apple had sold until then, 500million Iphones, 200 million Ipads, 100 million Ipod touches (and 80 million Macs), which makes me wonder what the active device means. Of course, I have no clue how many Apple watches they have sold, but I'm doubtful anyone who owns a Mac, an Ipad, an Iphone and Apple watch (or a combination) is going to (or need to) pay separately for the software on every device (then again, if it's Apple and it's fanboys in question). On Android you'd need to pay only once for the software to access it on all your devices, don't know if works the same way on Apple devices.

"The growth of our services business accelerated during the quarter to produce record results, and our installed base recently crossed a major milestone of one billion active devices"  This is Cook's statement, he said that in January 2016.

"An active device is a device that has engaged with Apple services over the past 90 days" another quote from the same keynote. Apple services include the App store and iCloud.

The point remains, no matter how you slice the numbers, you end up with a very large addressable install base. Not to mention, Apple has been aggressively promoting the game on the App store. No other App has enjoyed such exposure on the App store, that says a lot giving the game isn't released yet!