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Soundwave said:

Nintendo's marketing has sucked generally speaking for like 25 years, lol.

They got badly outmarketed by Sega during the Genesis days and they've never really had *really* great commercials since. 

The Wii sold because of word of mouth not TV ads, the DS sold even more than the Wii and had mediocre ads mostly.

Marketing just isn't Nintendo's thing. It's like an awkward gangly kid trying to play sports.

They should just hire celebrities instead of trying to be clever. They're just not that clever with the marketing aspect. 

Nah the Wii would like to play was great.  The live action Metroid ads ALL of them were amazing. Touching is Good ads were interesting. N64's Smash ad is a classic. Splatoons ads were delightfully 90s Nickoledeon.  It's only been bad since late Wii up until mid this year when Scott left and a new team took over with a new approach similar to Sony.