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Scott Moffit is gone and he was responsible the terrible ads through most of Wii U's life. An entire team took over his job and recently ads have been better and in fact they did the Switch marketing which was very Sony ish. I keep seeing the 3DS Holiday ads. What I would change is hire me (I love creating ads even if I hate ads) and make their ads for ALL game ESP more niche stuff frequent on TV. XCX,W101,Bayo2 got robbed in marketing.