October 2016 NPD Thread! Software and hardware estimates up!

[I LOVE GIGGS]

SvennoJ said:

I LOVE GIGGS said:
Some NPD insider on Gaf said that the total digital ratio for home console is around 30% and it is higher for "play four days earlier" games. Unfortunately Microsoft doesn't share digital data for us to know the effect of play anywhere titles.

Knowing that play earlier games have more than 30% digital ratio, Microsoft titles could have a digital ratio between 40% and 50%.

How is that digital ratio calculated? From retail games only, or everything digital?
I think if digital sales were nearing 50% we would have heard about it already.

I don't know but my guess is for the companies who provided digital sales data, the average ratio is ~30%.