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http://www.gamesindustry.biz/content_page.php?aid=26201

London, 28th June 2007, Microsoft Game Studios today announced that the highly anticipated role-playing game (RPG) “Blue Dragon” will go on sale throughout Europe on 24th August for the estimated retail price of £44.99. Rated 12+ “Blue Dragon” will usher in the next generation of RPG exclusively on the Xbox 360, with a combination of realistic environments, anime-styled characters, unique battles and a deep, compelling storyline.

The NA Release date is the 28th, I believe, so EU gets it four days earlier, and it coincides with the rumor that the 360 Elite will be arriving in EU on the same date(24th).