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betacon said:
Can someone please explain why it's a big deal if Nintendo go third party?

1.) Console wars are serious business for some, Nintendo going "third party" would be a shameful event for some Nintendo "faithful". This is a bit of a childish reasoning. 

2.) In a practical sense it could damage Nintendo's software output, where they only make 4-5 of their bigger franchises and basically ignore everything else because they have no responsibility for selling the hardware any longer.