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S.T.A.G.E. said:

This is aimed at millenials who are growing up and have busy lives, so it depends how young the family is if its for a family at all. This is purely for adolescents to adults in their mid thirties.

Yeah, I gotcha.  The video had no kids.  But, in my scenerio, the 3ds is no more and again, history is on my side so it's more than likely gone in 2 years.  Apple did this too with Iphone.  No kids in commericials, at least until the 3gs.  The Iphone was marketed for the millinials, but, the Iphone can get away with that.  Nintendo, cannot.  With games like Pokemon, Mario, Zelda, Kirby, etc, Nintendo consoles will always automatically be for kids even if their targets are millinials.  With that in mind, the NS can't possibly be purely for older players.