| bananaking21 said: 1-2. if they are treated it like a home console, then they are already sending mixed messages, because it sure as hell looked liked its mainly a portable. if their main focus was to make it a home console, then they should have 3- look at the bolded parts i made in points 1/2- 3. their marketing strategy directly goes against their main target audience. if they want the core, they should market to the core. and why does it matter to announce things early? because it gets knowledge of the console accross. first impressions are important, and they only showed that the console can be portable and docked. but they left key aspects like specs and game line up hidden. 5- it didnt work with the Wii, the Wii had a massive casual market, one that moved on to tablets and smartphones. but look at its sales, the drop off it had, and compare it with the PS360 sales and the market they captured. it was a drastically different market. and another thing you are forgetting, the market is drastically different than what it was back in 2006. smartphone and tablet gaming has taken over, big time. they have eaten up the portable gaming market and will continue to do so. the switch isnt competing with the XB1 and PS4 when its in portable mode. its competing with iOS and andriod. |
1. - 2. They have to show off what makes it different. Otherwise it makes no sense to even make it different. It has the unfortunate effect of sending a mixed message (at least to some people), but they have to do it. It's a bit problematic, I must admit, but I'm not sure the general public is still considering it a portable. A vocal minority of core gamers might have a completely different idea of the whole thing.
3. Who says they're after core gamers? They're after everyone, they've said it themselves. Core gamers are a minority in everyone.
5. It did work. It was a completely different audience, but it worked. It can also work again. That said, due to the reasons you listed, it's much, much more difficult than it was back then. I feel like they've moved a bit towards core gamers though, just because of this reason. Still not aiming even mainly at core gamers though, just moved a bit towards them. I don't think Nintendo is even trying to directly compete with anyone. I think Nintendo is trying to stay outside the competition and capture the audience by appearing somehow different, by offering a device that's supposed to supplement whatever people are already doing (in regard to gaming).
