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Qwark said:

I think this is a great question and one that not even Ninty themselves know

It's pretty easy to understand why people buy a playstation homeconsole:

Great third party support.

Refreshing and plenty of mostly high quality first and second party games.

The image, legacy and name of playstation.

Decent and functional dedicated hardware dedicated for gaming and a bit multimedia.

They locked doen Europe with smart advertising and a very diversed first party support.

Yup, I think that's it. The numbered consoles make it very easy to understand that a 4 is higher than a 3 and therefore better. And by naming all consoles the same, the brand has had 20 years of drilling itself into the consumers' head while NIntendo names each console differently, safe for Wii/Wii U, and we all know what happened. Having said that, giving the new console the name Switch has the function of diversification on one hand but the risk of losing a connection on the other. But then again, as soon as Mario's face is shown, everyone knows what's up, so maybe this problem isn't all that big. Personally, I would wish they threw the word "Nintendo" around as often as they can, too, in order to set an anchor in the consumers' heads next to Mario's face.