WSJ: Switch Fails To Turn On Investors

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Faelco said:

torok said:
Well, I said that announcing it with a simple video instead of a conference was a bad idea. It looked as an afterthought.

They need to put some marketing to use and sell the idea to the world.

That's it. Everyone is looking at them right now. They should already be announcing a Nintendo Direct or a conference to announce the details. But the WSJ also said that they will wait for 2017 to show games (and maybe other details?). That would be really stupid IMO to shout "Hey guys! This is the NX!" to attract everyone's attention, and then go back to silence for 3 months while people go back to buying the PS4 Pro and the One S for Christmas.

This.