Nintendo: Switch is a home gaming system ‘first and foremost’

[Slimebeast]

JRPGfan said:

Slimebeast said:
I agree, this is bad communication by Nintendo.

They obviously should point the fact that it's both equally, a hybrid.

Both handheld and home equally. This is the path to success.

^ this.

Its simple and elegant "its both", consumers will get it instantly and remember it fast.

And theres really nothing to be gain to be gained by going "its firstly a console, we might still do a 3ds replacement".

Im not sure if its because they are worried about 3DS sales if they go "its both", but thats obviously what they should have done.

This is a marketing mistake on their part, or a communcation issue.

Yeah.

Especially the "we might still do a 3DS replacement" part, that is just pure disaster from a communication perspective.

You just finally announced a console after a very long wait but now your customers should just start waiting again?!

This is communication on the same level as Xbox back in 2013, and Don Matrick with his "well, they can buy the X360".