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Well if it is more powerful than the Xbox One(as some people here are saying), then there is no chance it will be less than $299 considering it contains an expensive and large LCD screen built in. It doesn't have a blu ray drive/UHD drive so you can minus the $30 odd for that but either it is below the Xbox One S in terms of power or it will be more expensive that the Xbox One S. $399 would be marketing suicide.