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Kerotan said:
jason1637 said:

Actually with EA Access and Origin there games are 10% off at launch.

Why get 10% when you can get 30% plus they're physical copies and therefore have trade in value. 

I'm' not disagreeing with you just pointing that out. Madden sold like above 750k in Sep and around 900k ins Aug. That's a large amount of people getting the game later.